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Digital Project Manager (Permanent)

LOCATION
Manchester, Greater Manchester, M22 5PR, United Kingdom
APPLY BY
Expired
SALARY
£40,000.00 (Per Annum) - £45,000.00 (Per Annum)
APPLICATIONS
0 People

Are you a UX / CX professional who has experience working in an agile digital product environment? Do you have passion for product development? If so, we are now recruiting for a Digital Product Manager and would like to speak to you!

As the Digital Product Manager, you’ll be responsible for driving growth through improved customer experience and conversion optimisation of our lending platform. You will be responsible for improving existing digital products and developing new ones by scoping features and experiences to differentiate us in the market and drive additional value for our customers.

Your New Role

  • Interpreting user research and customer segmentation in order to make the correct product decisions
  • Keeping continually abreast of changes to user habits, preferences and behaviours across various platforms and their implications for successful delivery of the strategy
  • Keep continually interpreting qualitative and quantitative user data to identify how that existing product can be improved
  • Creating detailed, prioritised product descriptions with documentation, wireframes and low fidelity and hi-fidelity designs allowing both the customer journey and business benefit to be easily understood
  • To optimise the online customer journey through analysis of traffic and a data driven testing strategy
  • To report on results and make recommendations for continuous improvement
  • Analyse data and information from digital activities including the web and mobile, to measure the effectiveness of our activity and ability to deliver the organisation's key performance indicators.

What will it take to be successful?

The successful Digital Product Manager must have UX/CX experience and a passion for digital products combined with experience in e-commerce as well as:

  • Experience in analysing online data
  • Experience of working in an Agile environment using User cases and ‘Personas’ to drive change
  • Hands-on experience in capturing and analysing data that is used to drive business change with proven increases in driving customer conversion and engagement
  • Experience of interpreting data and MI from a variety of sources and draw credible conclusions
  • Previous experience in devising testing activities to capture data
  • Experience working in an agile digital product environment
  • Ability to define and run A/B and multivariate tests to validate hypotheses relating to acquisition and engagement strategies
  • An outstanding consumer understanding and a drive to master digital analytics and performance metrics to solve any issues and improve consumer experience

Other responsibilities:

  • Champion the customer in delivering a best in class online customer journey
  • Understand the commercial goals of the website and track online conversion in line with budget
  • In line with business strategy identify when an offline journey is more appropriate for the customer and deliver initiatives to ensure a smooth process is maintained
  • Work with the Call Centre and Sales agents to share customer insight and make recommendations for journey improvements
  • Understand the complex systems that underpin the online journey and ensure consideration is made to this when recommending new initiatives and processes
  • Report on conversion by source and support lead generation initiatives to deliver the leads most likely to convert
  • Ensure the content on the website is kept up to date, accurate and SEO optimised, including responding to regulatory change in a timely manner
  • Respond to Business Trading needs to drive online conversion, reporting and recommending 'quick wins' for the website, specifically around the customer journey. Work across other teams to implement such changes.
  • Track detailed traffic and behavioral analysis through digital channels, generating regular and ad hoc reports and strategic direction to the Digital team and business leadership.
  • Deliver personalized, tailored journeys based on customer segmentation and agreed propensity models
  • Working closely and collaboratively with others in the organisation with management information accountabilities and responsibilities to ensure a cohesive knowledge base is developed. Work with BI team and analytic tools to produce joined up multi-channel insights for business
  • Propose remedial actions where appropriate, facilitating decision making and shaping strategy and optimising the customer experience.
  • Generate benchmarks and advocate benchmarking all digital activities
  • Identify opportunities for online data capture and work with CRM Manager and creative teams to deliver additional data capture tools 
  • Review competitors and ensure we are delivering a best in class online journey for our customer base

What can we offer you?

  • Highly competitive salary of £40,000 to £45,000 DOE
  • 33 days holidays including bank holidays
  • Contributory pension scheme
  • Westfield Healthcare
  • Holiday buy and sell scheme
  • Friendly work environment
  • Zest - Events club run by staff for the staff
  • Regular social events

The Freedom Group are a highly established and reputable financial broker. We work with some of the most prestigious and growing financial institutions globally and as a leading UK broker we have won numerous awards including Best Use of Technology in Secured Lending, Broker Service Excellence and more recently Best Secured Loans Broker of the Year.

If you are looking for your next challenge as a Digital Product Manager, then we want to hear from you, please click APPLY!

No terminology in this advert is intended to be deemed discriminatory. We are happy to accept applications from all suitably qualified persons regardless of their age, gender, race, religion, disability, sexual orientation or marital status.

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