Marketing Manager (Permanent)
Marketing Manager - Creative Marketing Agency 'work from anywhere' - up to £35,000
The successful applicant will have been working in a marketing role for at least the past 6 years and will be able to demonstrate experience and understanding of how to market a service-based business, rather than a product-based business - although both would be ideal
Responsibilities include:
Ownership and development of overall content plan including our podcast, blog, newsletter, video content and social media
Identifying target sectors and target customers
Lead generation campaigns - work with the creative and copy-writing team to develop marketing campaigns including new lead magnets and content upgrades,landing pages, case studies and more
Organise content related to events and speaking - including helping to identify speaking (events, podcasts, webinars) and sponsorship opportunities
Creating thought leadership events, round tables and social events
Paid marketing campaigns - including paid social and PPC, working with service providers when necessary
Researching and assisting with the formation of strategic partnerships and alliances
Identify trends and insights, and optimize our marketing and performance based on the insights
Innovation & Continuous Improvement, look for ways to improve our systems, processes and tools
Ensure focus on our core values: Quality, Slick, Innovative, Friendly & Professional and Understand Clients
Helping the owner develop their personal brands and points of view online and offline
Analysing, testing and reporting on the effectiveness/ROI of all our marketing campaigns
Required experience:
6+ years of experience working in marketing - ideally for a small/medium sized B2B business
Experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate - including digital marketing channels, paid search and social, email marketing and SEO/SEM
Demonstrated ability to create and own a multi-platform content strategy
Proven track record for delivering growth and profitability
Academic qualifications in marketing, sales or business will be advantageous, but the experience in marketing, demonstrable to learning new skills will be paramount
What you'll get in return:
- Good salary based on talent and experience
- Work from anywhere policy
- Pension contributions
- 29 days holiday including birthday off work!
- ½ day off work every month for 'life admin'
- Option to participate in our healthcare and benefits program
- We'll pay to send you to various conferences, events, and training days
- Regular company social events and outings
Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.
